Participating in a trade show or industry showcase is a great investment for a business. From gaining leads to additional exposure, there are many reasons to look at attending an event being held in your area to help grow your business.
For starters, attendees at a trade show are all there because they are passionate and interested in that industry. From speakers to attendees to competitors, everyone has come together to learn the latest ideas and see the newest products. This is a great chance for you to get your name and offering out in front of this dedicated audience and to network with peers in your industry, notes Forbes. That exposure can easily turn into new business partnerships or B2B sales, giving you a return on your exhibiting space investment.
Trade shows also offer opportunities for additional highlights through sponsorship and speaking slots. If you sponsor an event, your company branding will generally be on all conference materials and you may be able to secure a more prominent location on the floor or exclusive sponsored reception, break or discussion. This gets your name and image in front of everyone at the event, giving your products, services and brand a visible and recognized position, says Pragmatic Marketing. Additionally, participating as a speaker can give you a chance to speak to an area of expertise, which highlights you as an expert and helps position your company and its offerings prominently.
In addition, exhibiting at a trade show gives you an opportunity to gather qualified leads in the form of other attendees. If you have a presentation or interactive display, have a contact list or business card collection as part of your showcase or have guests at your booth log in to your system with their information. This gives you a seamless way to get contact information from prospective clients who have stopped by your display and seen your product or service, and whom you can follow up with after the event, according to Business 2 Community.
Rawlinson Moving & Storage’s crews have plenty of experience with helping companies participate and present at trade shows, including shipping, setup and storage of exhibit stations and displays. Contact them today for more information on their services and see how Rawlinson can help you make the most of your trade show experience.
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